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Selling to Senior Executives (SSE)

Selling to Senior Executives (SSE) enables salespeople to develop executive-level customer relationships by targeting the right decision maker, developing a tactical plan to gain access to the relevant executive, establishing credibility at the senior level to ensure return access, and communicating the unique value of the solution.


Selling to Senior Executives (SSE) consists of a two-day workshop that guides sales professionals through effective methods for creating and leveraging executive-level relationships.

Sales Tools

The Selling to Senior Executives program provides the following Sales Tools

  • An Executive Call Plan that outlines the executive's business drivers and business initiatives as well as the potential impact of the solution
  • A Solution Map that summarizes an organization's capabilities and maps them to the customer's key business initiatives
  • An Executive Presentation Planner to help plan presentations focused on the executive's key business issues
  • A Value Proposition tool that helps define the unique business value delivered to the customer, using the customer's terminology and metrics.

More information on Selling to Senior Executives you can find on this Selling to Senior Executives datasheet. You need adobe acrobat to read this document.

If you want some more information on De Zwarte Consultancy's training offerings, don't hesitate to email me at

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